Category Archives: MKT 438 UOP

MKT 438 UOP Public Relations

MKT 438 Week 1 Individual Assignment Defining Public Relation Paper

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MKT 438 Week 1 Individual Assignment Defining Public Relation Paper

Resources: University Library, Internet

Write a 700- to 1,050-word paper in which you define PR. Include in your paper:

Explain your personal definition of PR and definitions from three different sources, such as the Public Relations Society of America, textbooks, and so forth.

Compare and contrast these definitions in your paper.

Explain why you think there are so many different definitions of PR.

Prepare to discuss this assignment in class.

Format your paper consistent with APA guidelines

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MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper

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MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper

Resources: University Library, Internet, and the Virtual

Organizations can be found on the student website at

http://ecampus.phoenix.edu

Select a PR scenario from the following list:

An organization is planning to introduce a new product or

service in another country.

An organization wants to position itself as a leader in embracing

diversity in the workplace.

An organization is experiencing security issues associated with

operating on the Internet.

An organization is moving one of its manufacturing facilities to

another country to maximize labor cost reductions.

An organization is re-evaluating its current PR policies and

strategizing future PR campaigns. It is trying to utilize both good

corporate citizenship (goodwill) and crisis management (ill-will)

PR approaches.

Select one of the Virtual Organizations that operates in your

selected scenario. This organization will be the basis for your PR

Campaign.

Attain your instructor’s approval before starting this project.

Prepare a 1,050- to 1,750-word detailed outline of your campaign

addressing the following:

Identify the selected organization’s PR issues based on your

selected scenario.

  1. Identify your target audience for the PR Campaign.
  2. Discuss ethical implications related to the PR issues.
  3. Develop a market research plan to support your PR Campaign strategy development.
  4. Analyze how the PR Campaign will affect the marketing function of the organization.
  5. Analyze the similarities and differences between proactive and reactive PR.

Format your paper consistent with APA guidelines.

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MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper

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MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper

Write a 1,050- to 1,400-word paper in which you complete the
following:

  1. Explain the organizational and societal functions of PR.
  2. Identify an issue within that organization that would have both organizational and societal implications.
  3. For that organization, explain how you would address both theorganizational and societal audiences.

Format your paper consistent with APA guidelines.

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MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper

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MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper

Write a 1,250- to 2,000-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper:

1 List objectives for the PR Campaign.

2 Identify the organization’s publics.

3 Identify the risks in the strategy.

4 Write a media release and create a media distribution list for themedia release.

5 Develop a tactical plan utilizing at least five of the following PR tools:

a Event planning

b Open house

c Press conference

d Community event

e Sponsorship

f Corporate newsletter—internal or external

g Direct mail

h Internet or intranet

i Promotional items

j Promotions—sweepstakes

k Spokesperson

Evaluate the business implications of your PR Campaign.

Format your paper consistent with APA guidelines.

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MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis

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MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis

Select one of the following case studies located in The Practice of Public Relations or a case study assigned or approved by faculty:

  1. The Tylenol Murders, Ch. 2
  2. Exxon Corporation’s Bad Good Friday, Ch. 5
  3. The Katrina Kalamity, Ch. 13
  4. Wendy’s Fingers a Hoaxer, Ch. 19

Write a 1,050- to 1,400-word case study analysis in which youevaluate the effectiveness of communication between an organization and its publics. Evaluate the effectiveness of the communication between the organization and its intended public(s) in the case study, including the following:

  1. Identify the different publics involved in the case study. Differentiate between the internal and external publics involved. What impact did the communications have on the intended public(s)? Could the message have been communicated more effectively? How?
  2. Identify the different PR communication tools and techniques that were used to inform, influence, and motivate the public(s) in the case. Evaluate the benefits and risks of using these tools. What other tools would you have used?
  3. If this crisis were to occur today, how would new technologies, such as the Internet, affect this case? Because of the recent globalization of markets, would the outcome of this case be different if the events occurred today?

Format your analysis consistent with APA guidelines

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MKT 438 Week 4 Team Assignment Public Relation Campaign Progress Report Presentation

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MKT 438 Week 4 Team Assignment Public Relation Campaign Progress Report Presentation

Prepare a 5- to 7-minute oral Progress Report Presentation accompanied by 8 to 10 Microsoft® PowerPoint® slides illustrating the work completed on your PR Campaign up to this point.

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